EventDV magazine Oct. 2010 - The Reel Deal: The Power of Praise by Kris Malandruccolo
Marketing our businesses is something that all of us should do on a continual basis. In this Great Recession, we need to be creative and thrifty in our marketing. So I'm going to share a marketing tool that doesn't cost you any money, yet it's priceless: a heartfelt testimony from a happy client or a fellow wedding professional. We can talk until we're blue in the face about how great we are, but a client or colleague testimonial will mean much more to a potential client. Let your clients and fellow vendors do the talking (and the selling), and your business will reap the rewards.
After taking some time off, I'm back with my latest Reel Deal column - The Power of Praise
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